BEIRUT, LEBANON – October 15, 2025 — Starco Holding proudly announces the opening of JW PEI, the Los Angeles-based accessible luxury brand, at ABC Verdun, Beirut. This launch, with Hinnawi International Group serving as Starco Holding’s retail arm in Lebanon, marks an exciting new addition to Starco’s portfolio and JW PEI’s first physical store in the Middle East.
The flagship opening introduced the brand’s collection of stylish, eco-conscious designs to the Beirut fashion community, cementing the brand’s commitment to sustainable and accessible fashion in the region.
The new retail space features the signature line of vegan leather handbags and shoes, which have garnered a viral following among Hollywood’s elite, frequently seen on stars like Selena Gomez, Gigi Hadid, Emily Ratajkowski, Megan Fox, Oprah, and Hailey Bieber. JW PEI is celebrated globally for its modern aesthetics and the exclusive use of high-quality vegan materials made from recycled plastics.
“Beirut was the clear choice for our first flagship store in the Middle East,” said Mr. Jamal Al Hinnawi, CEO and President of Starco Holding. “We were thrilled to engage directly with the unparalleled style of the Beirut fashion community and contribute to the city’s powerful creative resurgence.”
JW PEI is now open on Level 1 at ABC Verdun, Beirut.